Spring Marketing Rebrand and Website
Spring Marketing needed a brand transformation that would modernize their visual identity and digital presence. The challenge was to execute a meaningful overhaul—from logo redesign to website relaunch—within an accelerated time frame.
Spring Marketing Rebrand and Website
Spring Marketing needed a brand transformation that would modernize their visual identity and digital presence. The challenge was to execute a meaningful overhaul—from logo redesign to website relaunch—within an accelerated time frame.
Spring Marketing Rebrand and Website
Spring Marketing needed a brand transformation that would modernize their visual identity and digital presence. The challenge was to execute a meaningful overhaul—from logo redesign to website relaunch—within an accelerated time frame.
Role
Creative Director
UX Designer
Brand Designer
Role
Creative Director
UX Designer
Brand Designer
Role
Creative Director
UX Designer
Brand Designer
I leveraged the game-changing potential of combining AI-assisted design with no-code development and delivered a modern, engaging brand experience that exceeded client expectations—all within an aggressive schedule that would have been impossible using traditional methods.
I leveraged the game-changing potential of combining AI-assisted design with no-code development and delivered a modern, engaging brand experience that exceeded client expectations—all within an aggressive schedule that would have been impossible using traditional methods.
I leveraged the game-changing potential of combining AI-assisted design with no-code development and delivered a modern, engaging brand experience that exceeded client expectations—all within an aggressive schedule that would have been impossible using traditional methods.
By leveraging Midjourney 5.2 and Dall-E, we reduced design execution time by nearly 80%
By leveraging Midjourney 5.2 and Dall-E, we reduced design execution time by nearly 80%
By leveraging Midjourney 5.2 and Dall-E, we reduced design execution time by nearly 80%
Systematically studying how each AI responded to different inputs, Allowed me to developed very specific and specialized prompting instructions that successfully generated hundreds of inspiring logo and website ideas using Dall-E and Midjourney.
Systematically studying how each AI responded to different inputs, Allowed me to developed very specific and specialized prompting instructions that successfully generated hundreds of inspiring logo and website ideas using Dall-E and Midjourney.
Systematically studying how each AI responded to different inputs, Allowed me to developed very specific and specialized prompting instructions that successfully generated hundreds of inspiring logo and website ideas using Dall-E and Midjourney.
Early Ideation With AI Saves Untold Hours
Early Ideation With AI Saves Untold Hours
Early Ideation With AI Saves Untold Hours
Spring needed me to refresh their brand and establish a cohesive new visual system while thoughtfully preserving elements of their original logo (below)—ensuring they maintained valuable brand equity during their transformation.
Spring needed me to refresh their brand and establish a cohesive new visual system while thoughtfully preserving elements of their original logo (below)—ensuring they maintained valuable brand equity during their transformation.
Spring needed me to refresh their brand and establish a cohesive new visual system while thoughtfully preserving elements of their original logo (below)—ensuring they maintained valuable brand equity during their transformation.
I used multiple evolving AI tools including Midjourney, Dall-E, and Firefly to quickly iterate ideas at scale.
I refined and expanded on ideas from rough AI concepts and refined further with Adobe Firefly AI, then taken over the finish line manually with Adobe Illustrator.
I used multiple evolving AI tools including Midjourney, Dall-E, and Firefly to quickly iterate ideas at scale.
I refined and expanded on ideas from rough AI concepts and refined further with Adobe Firefly AI, then taken over the finish line manually with Adobe Illustrator.
I used multiple evolving AI tools including Midjourney, Dall-E, and Firefly to quickly iterate ideas at scale.
I refined and expanded on ideas from rough AI concepts and refined further with Adobe Firefly AI, then taken over the finish line manually with Adobe Illustrator.
Skillful Prompting Generates Amazing Web Design Ideas
Skillful Prompting Generates Amazing Web Design Ideas
Skillful Prompting Generates Amazing Web Design Ideas
Dozens of hours were saved early on by using AI tools. I used Midjourney 5.2 to quickly generate hundreds of rough directions in the appropriate visual neighborhood.
The Spring Marketing team and I collaboratively identified ideas with potential. We then developed them into a single direction that guided the final design of both brand assets and the final website.
Dozens of hours were saved early on by using AI tools. I used Midjourney 5.2 to quickly generate hundreds of rough directions in the appropriate visual neighborhood.
The Spring Marketing team and I collaboratively identified ideas with potential. We then developed them into a single direction that guided the final design of both brand assets and the final website.
Dozens of hours were saved early on by using AI tools. I used Midjourney 5.2 to quickly generate hundreds of rough directions in the appropriate visual neighborhood.
The Spring Marketing team and I collaboratively identified ideas with potential. We then developed them into a single direction that guided the final design of both brand assets and the final website.
I created a striking collection of brand graphics by using Midjourney and Adobe Firefly to transform initial concepts from our AI web design process into polished visual assets.
I created a striking collection of brand graphics by using Midjourney and Adobe Firefly to transform initial concepts from our AI web design process into polished visual assets.
I created a striking collection of brand graphics by using Midjourney and Adobe Firefly to transform initial concepts from our AI web design process into polished visual assets.
The final system came together in a simple, concise brand guide.
The final system came together in a simple, concise brand guide.
The final system came together in a simple, concise brand guide.
No Code Platforms Like Framer Remove Dev Hurdles
No Code Platforms Like Framer Remove Dev Hurdles
No Code Platforms Like Framer Remove Dev Hurdles
By designing directly in Framer’s powerful no-code platform, we published a robust, SEO-optimized, CMS-powered website with just one click—eliminating traditional development cycles. This approach saved Spring Marketing dozens of hours in development time and enabled staff to easily make content updates and design edits.
By designing directly in Framer’s powerful no-code platform, we published a robust, SEO-optimized, CMS-powered website with just one click—eliminating traditional development cycles. This approach saved Spring Marketing dozens of hours in development time and enabled staff to easily make content updates and design edits.
By designing directly in Framer’s powerful no-code platform, we published a robust, SEO-optimized, CMS-powered website with just one click—eliminating traditional development cycles. This approach saved Spring Marketing dozens of hours in development time and enabled staff to easily make content updates and design edits.
Gen AI Imagery is More Engaging and Less Expensive than Stock
Gen AI Imagery is More Engaging and Less Expensive than Stock
Gen AI Imagery is More Engaging and Less Expensive than Stock
I generated a library of conceptual imagery using Midjourney 5.2 for both existing and future blog articles on the Spring Marketing website, empowering the content team to keep publishing without needing photos or design resources.
I generated a library of conceptual imagery using Midjourney 5.2 for both existing and future blog articles on the Spring Marketing website, empowering the content team to keep publishing without needing photos or design resources.
I generated a library of conceptual imagery using Midjourney 5.2 for both existing and future blog articles on the Spring Marketing website, empowering the content team to keep publishing without needing photos or design resources.
Musical AI’s core customer offering is a platform for music rights holders to license their catalogs to AI Companies for training AI Models. I approached the work by centralizing design in Figma and giving developers access for real-time collaboration and handoffs.
Musical AI’s core customer offering is a platform for music rights holders to license their catalogs to AI Companies for training AI Models. I approached the work by centralizing design in Figma and giving developers access for real-time collaboration and handoffs.
