Walgreens Branded Content
Walgreens needed to modernize its social presence across beauty, health, retail, and photo categories while maintaining brand integrity. Our innovative solutions transformed them into a content powerhouse, driving authentic engagement with streamlined in-house resources.
Walgreens Branded Content
Walgreens needed to modernize its social presence across beauty, health, retail, and photo categories while maintaining brand integrity. Our innovative solutions transformed them into a content powerhouse, driving authentic engagement with streamlined in-house resources.
Walgreens Branded Content
Walgreens needed to modernize its social presence across beauty, health, retail, and photo categories while maintaining brand integrity. Our innovative solutions transformed them into a content powerhouse, driving authentic engagement with streamlined in-house resources.
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Role
Creative Director
Role
Creative Director
Role
Creative Director
Early on, we first built a specialized, dedicated social content creative team to master each channel's unique dynamics. This allowed us to stay close to platform metrics and develop the right strategies while maintaining Walgreens' brand voice.
Early on, we first built a specialized, dedicated social content creative team to master each channel's unique dynamics. This allowed us to stay close to platform metrics and develop the right strategies while maintaining Walgreens' brand voice.
Early on, we first built a specialized, dedicated social content creative team to master each channel's unique dynamics. This allowed us to stay close to platform metrics and develop the right strategies while maintaining Walgreens' brand voice.
Beauty Engagement
Beauty Engagement
Beauty Engagement
We turned strategies into content roadmaps for each vertical, from beauty tips to health advice, and grew into subject matter experts. Our team developed customer engagement ideas into modular content packs and distributed across Pinterest, blogs, newsletters, Instagram, YouTube and more.
We turned strategies into content roadmaps for each vertical, from beauty tips to health advice, and grew into subject matter experts. Our team developed customer engagement ideas into modular content packs and distributed across Pinterest, blogs, newsletters, Instagram, YouTube and more.
We turned strategies into content roadmaps for each vertical, from beauty tips to health advice, and grew into subject matter experts. Our team developed customer engagement ideas into modular content packs and distributed across Pinterest, blogs, newsletters, Instagram, YouTube and more.
Photo
Photo
Photo
Building a full in-house photo studio and other innovative systems were operationalized to helped us quickly and effectively develop, repurpose, launch, test, and refine content at scale.
Building a full in-house photo studio and other innovative systems were operationalized to helped us quickly and effectively develop, repurpose, launch, test, and refine content at scale.
Building a full in-house photo studio and other innovative systems were operationalized to helped us quickly and effectively develop, repurpose, launch, test, and refine content at scale.
Holidays
Holidays
Holidays
Our content strategy was built on audience insights. By mapping where our customers engaged across owned and social media, blogs, and podcasts, we strategically deployed content to maximize impact and reach.
Our content strategy was built on audience insights. By mapping where our customers engaged across owned and social media, blogs, and podcasts, we strategically deployed content to maximize impact and reach.
Our content strategy was built on audience insights. By mapping where our customers engaged across owned and social media, blogs, and podcasts, we strategically deployed content to maximize impact and reach.
Our content strategy was built on audience insights. By mapping where our customers engaged across owned and social media, blogs, and podcasts, we strategically deployed content to maximize impact and reach.
Oncology
Oncology
Oncology
Health and Lifestyle
Health and Lifestyle
Health and Lifestyle
By deploying thousands of assets with unprecedented efficiency, we drove a sustained 300%+ boost in year-over-year engagement.
By deploying thousands of assets with unprecedented efficiency, we drove a sustained 300%+ boost in year-over-year engagement.
By deploying thousands of assets with unprecedented efficiency, we drove a sustained 300%+ boost in year-over-year engagement.